With 2 million members and increasing on daily basis, Lelong.com.my has established itself as one of the leading e-commerce platform in Malaysia. Founded in 1998, Lelong; which means "auction" in Bahasa Malaysia serve as one of the early adopters of e-commerce industry in Malaysia. Lelong's core objective is to introduce online buying and selling ecosystem concept to the online consumer in Malaysia.
Currently ranked 3rd in Alexa Ranking in Malaysia, Lelong hosted on average 250,000 visits daily. Just recently, Lelong has successfully recruited a number of well established merchants from Taiwan and China which helps to increase the variety of product offering. Now, users are able to purchase products which are manufactured in oversea market and shipped directly to their doorstep without any hassle.
With 1.2 million of products housed in among the 30 active categories in Lelong's site, it does proves beneficial to both seller and customer. For sellers, it opens a vast opportunity to trade items which is imported from oversea or DIY-ed products which is produced locally. On the other hand, Lelong serve as a one-stop-centre which provides all the necessity items to the users. Fashion, Handphone & Tablet, Computer & Gadget, Home & Gardening, Beauty & Personal Care and Home Appliances are the Top 7 categories in Lelong.com.my.
Apart from oversea's seller, Lelong does focus on growing merchants locally. Currently, Lelong is working on empowering merchants from Sabah and Sarawak so that products which is manufactured there can be sold and consumed easily in West Malaysia as well and vice versa.
Lelong.com.my carries out various promotion on daily basis. However, their RM1 promotion turns out to be the key attraction for visitor going to their site on every single day. Their unique bidding system enable users to bid product such as Sun Tzu's Art of War ebook from as low as RM1. Apart from the RM1 promotion, Lelong does carry out other attractive campaigns such as Lelong Black Friday Sales which carries up to 70% discount on selected items. For female shoppers, do check out the fashion section as most of the merchant from Taiwan are offering free delivery service to Malaysia.
Compared to other e-commerce player in Malaysia, all payment transaction between seller and buyer in Lelong goes through Netpay, a sister company of Lelong. Through Netpay, Lelong guarantees that they payment will only be released to the seller when the buyer receives the product. Thus, this provides a sense of security to the buyer. On top of that, each customer are covered up to RM 1,000 under Lelong's Buyer Protection Programme. This enable the customer to file for a refund claim if the products is not received 14 days after the day the purchase is placed.
Looking forward to join and sell products online but have limited knowledge, all you have to do is attend one of the Free Educational Class organised by Lelong in 5 different cities across Malaysia. The class covers basic fundamental of going online and selling your products successfully in the highly e-commerce industry.